The press release of the XXIII International BEER Forum in Sochi has been updated

XXIII International Forum "BEER" in Sochi

Together for 33 years: STABLE, RELIABLE, PRODUCTIVE!

From May 21 to 23, 2024, the XXXIII International Forum “Beer-2024” will be held in the largest exhibition center of the resort city of Sochi at the Grand Hotel “Zhemchuzhina”.

Organizer of the Forum: SOUD LLC – Sochi Exhibitions.

Official partner of the Forum: Union of Russian Brewers.

Partner of the evening reception: JSC Tomskoe Beer.

Registration partner: JSC "Brewery "Syktyvkarsky"

General information partner: Publishing House "Food Industry"

With the assistance of: All-Russian Research Institute of Brewing, Non-Alcoholic and Wine Industry - Branch of the Federal State Budgetary Institution "Federal Scientific Center for Food Systems named after. V.M. Gorbatov" RAS (Moscow), JSC "Rosspirtprom" (Moscow), FSUE "VO Soyuzplodoimport", National Union of Food Exporters, Administration of Sochi, Union "Chamber of Commerce and Industry of the Krasnodar Territory" and Union "Commercial and Industrial Chamber of Sochi".

For 33 years, the SOUD-Sochi Exhibitions team has been gathering specialists in the beer and soft drinks industry in the city of Sochi.

The exhibition in Sochi has become the main platform for demonstrating its unquestioned status in the industry; it is used as a launching pad for the implementation of the most daring innovative ideas. This is where leaders and newcomers meet, boldly looking to the future. Thanks to all the participants who have been with us for 32 years, the exhibition has grown over the years into an International Forum and has become recognized as the main business platform for the brewing industry in Russia, a meeting place for Russian and foreign enterprises, representatives of regulatory authorities and industry unions.

Within the framework of the BEER-2024 Forum:

May 21-23:

- Work of the International Exhibition “Beer”: exhibition exposition with the participation of leading enterprises of the brewing industry

More than 200 companies on one exhibition site
This year, a significant part of the exhibition participants are companies that are presenting themselves for the first time at the specialized BEER Forum in Sochi.

- Festival “Sea of Beer in Sochi”: presentations of manufacturing companies, entertainment and dance shows, fun competitions, arm wrestling competitions, etc.;

- International Congress of Beverage Manufacturers and the Business Program of the Forum, organized jointly with traditional partners - the Union of Russian Brewers;

Reputable expert speakers will present the most relevant cases and industry issues.

As part of the Business Program of the Forum on May 21-23 in the Morskoy hall you will find:

• Strategic session “Brewing in Russia: from global problems to universal solutions.”
• Organizers: Union of Russian Brewers and Vedomosti newspaper.
• Seminar: “Prospects for the development of innovations in the beer packaging market.”
• Organizers: Union of Russian Brewers and Aluminum Association.
• Round table on the topic: “The state of the world hops market: production, pricing, climate risks.”
• Practical conferences and seminars of the Union of Russian Brewers;
• Round table “Current issues in the production of brewing products. Realities and opportunities of new times."
• Seminars and lectures by LIT NPO, Sigma-Trade, Pride, Siberian Beverages LLC, etc.;
• For the first time, as part of the business program and at the festival site for guests of the Forum, Yuri Susov is the First Beer Sommelier in Russia. Experience working with well-known restaurant chains, breweries, distributors, managing partner of a chain of draft beer stores. Knowledge of the beer market from foreign trade activities and supplies to proper serving to guests and the nuances of organizing a cold room for storing beer;
• Presentations of participating companies and much more.

Read the detailed program of the Forum: CURRENT PROGRAM

You can also obtain a detailed program of the event at the registration desk of participants or view it on the websites http:/www.beersochi.ru, http:/www.soud.ru, and in the telegram channel https://t.me/ soud_sochi

- International professional competition of beer, soft drinks, raw materials and equipment, the awards of which are the most objective and prestigious in Russia.

Medals from our competition can be seen on the labels of most Russian producers of beer and soft drinks, which emphasizes their status and high quality.

May 24: team games “Pivoneria Day”.

Karting at the Autodrome - Visit the drive area! Sports team building (Achigvar Lake). (Only for Forum participants who have ordered the service).

The main highlight of the Forum is the unique atmosphere of the event: only in Sochi do serious people solve important issues in a comfortable environment, in an atmosphere of friendship, mutual understanding and with a beautiful view of the sea.

100% target audience:

• participants are leading enterprises of the brewing industry and related industries from Russia, CIS countries and foreign countries;

• visitors – managers of breweries and manufacturing enterprises, suppliers, regional dealers, distributors, representatives of wholesale companies, chain stores, trading houses, bars, restaurants, pubs and other interested business people.

The International Beer Forum will give you an excellent opportunity for professional communication, advanced training of specialists at business program events, and will become a highly effective basis for image participation. Based on the results of the Tasting Competition, you will be able to receive advice from leading industry experts, which will allow you to implement the best developments of domestic and foreign scientists.

Detailed program of the Forum, registration of guests and participants on the official website www.beersochi.ru.

See you in Sochi!

Information about the Forum can be obtained from the Organizing Committee:

+7 (862) 262-25-38, 262-26-93, +7(928) 448-00-84, alf@soud.ru, sochi@soud.ru

The opening ceremony of the exhibition will take place on May 21 at 10:30.

Venue: “Maritime Hall”